ART DIRECTOR, PROMOTIONS
As the world’s largest producer of spoken audio entertainment, it was my job to create assets announcing new arrivals and promotions for Audible. Projects would span a wide range of media from desktop and mobile email campaigns to banner ads.
BANNED BOOK WEEK
After many ideas, the megaphone was chosen for its compelling imagery. Animation was added to the email for added drama.
THE FREE STATE OF JONES
The commissioned photo shoot of Mahershala Ali and hand-drawn typography gives this campaign a fresh feel. Working with elements of Audible’s “unleashed” campaign treatment, these assets ran on the home page website and other outlets.
2 FOR THE ROAD SALE
I designed the assets for 200 get-away themed books, perfect for road trips. The sale reminder email drove Audible’s strongest revenue day in May 2016.
Ground control to Major Tom! This spaceship stranded on Mars with a very subtle animated blinking hazard light captivated inboxes.
WIN YOUR WISH LIST
Who doesn’t love a party in their email? This balloon floating up into the sky kicked off a campaign that saw a record number of entries.
To capture the voice and passion of the editor, I used handwriting and bold, urgent colors for the program. This design system is now a monthly feature.
I was a big champion of illustration for our campaigns. This simple solution enticed our members leading to a higher click-through.
SUMMER WEEKEND LISTENS
This campaign highly engaged customers who tuned in week after week, demonstrating a 66% open rate. The revenue lift on featured books was impressive.
ESCAPE TO SOMETHING NEW
Lush foliage was just what this Spanish-language book sale needed. Engagement among Latino Audible listeners was unprecedented.
BIGGEST SPLASHES OF SUMMER
This seasonal preview campaign was a huge engagement driver. The illustration treatment went in a new direction and caught attention. Eight of the featured titles hit the best-seller list while still in pre-order.
SINGLE TITLE TEMPLATE
The directive for this campaign was to simplify the design and production of these weekly assets. I created this design system, which went on to be used more than 30 times in 2016.