For five years, I was a principal partner at MinkWell, a digital design studio. Our portfolio encompassed a broad range of customers—from elite stationery manufacturers to up-and-coming bands. All our websites were custom coded, original WordPress themes. In addition to websites, MinkWell designed books, redesigned magazines, and produced tablet apps for major publishers.
This wholesale-only business needed a password-protected website so customers could log on and place orders. All merchandise was shot in elaborate still lifes to create an editorial look and feel.
THE SMOKING FLOWERS
The band needed to step up its visual game, especially with an upcoming record release. I helped evolve the website from typical college band to a more sophisticated visual experience.