Rolex maximized its storytelling potential with a Watercooler, the Time Inc. platform for delivering deep engagement across all the brands' content channels—paid, own, and earned.
BANANA REPUBLIC x INSTYLE
Advertorial mock-ups that blend Banana Republic merchandise into editorial pages curated by Marissa Webb (top row).
Website mock-up of a slide show on instyle.com (bottom row).
JEEP x LIFE
A proposal for a long-form website that would celebrate 75 years of Jeep with content provided by Life. The site would have video, games, longer reads, and slide shows all produced under the Life brand (left).
A mock-up of how the program would work in Apple News (right).